Privacy Policy
1. Who We Are
Stonehenge Heritage Tours operates the website stonehenge-heritagetours.com. We are committed to protecting your personal data and respecting your privacy in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For any data-related queries, please contact us via the website.
2. What Data We Collect
When you make a booking or enquiry through our website, we may collect the following:
• Your name and contact details (email address, phone number)
• Number of guests and any relevant personal requirements (e.g. accessibility needs)
• Payment information (processed securely through our payment provider — we do not store card details)
• General website usage data via cookies (see Section 6)
3. Why We Collect It
We use your data only for the following purposes:
• To process and manage your booking
• To contact you with important information about your tour
• To respond to enquiries
• To improve our website and services
• To comply with legal obligations
We will only contact you for marketing purposes (such as news or special offers) if you have explicitly opted in. You can unsubscribe at any time.
4. Legal Basis for Processing
We process your personal data on the following legal grounds under UK GDPR:
• Contract performance: to fulfil your booking
• Legitimate interests: to improve our services and respond to enquiries
• Legal obligation: where required by law
• Consent: for any marketing communications
5. Who We Share Your Data With
We do not sell or rent your personal data. We may share limited data with trusted third parties only where necessary, such as:
• Payment processors (to handle transactions securely)
• English Heritage or site operators (only where required for access arrangements)
• Trusted partner transport and guide companies who may assist in delivering your tour
All third parties are required to handle your data securely and in accordance with UK GDPR.
6. Cookies
Our website uses cookies to help us understand how visitors use the site. Cookies are small text files stored on your device. We use them for:
• Analytics: to understand which pages are visited and improve the site
• Functionality: to remember your preferences
You can control or disable cookies through your browser settings. Disabling cookies may limit some website functionality.
7. How Long We Keep Your Data
We retain your personal data only for as long as is necessary. Booking records are kept for up to 3 years for legal and accounting purposes, after which they are securely deleted.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
• Right to access: you can request a copy of the data we hold about you
• Right to rectification: you can ask us to correct inaccurate data
• Right to erasure: you can ask us to delete your data in certain circumstances
• Right to object: you can object to how we use your data
• Right to withdraw consent: for any marketing communications, at any time
To exercise any of these rights, please contact us via the website. We aim to respond within 30 days.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Payment data is handled exclusively through secure, encrypted third-party providers.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We recommend checking this page periodically.
11. Complaints
If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
This Privacy Policy is compliant with the UK GDPR and the Data Protection Act 2018.